Luxury dress and ballgown company based in North Staffordshire.
We were privileged to be approached by an esteemed luxury dress and ballgown company based in North Staffordshire. They were eagerly anticipating the launch of their new line of dress products and were in search of an attention-grabbing promotional video to introduce this exciting collection. Their vision encompassed a visually engaging video to be disseminated across all their digital platforms, encompassing their website, social media channels, and email marketing campaigns, targeting both new and existing customers in the UK and worldwide. As an integral part of their strategy, they aspired to feature well-known models and celebrities within the industry. The ultimate goal was to create a single standout promotional video that could also be segmented into smaller, snappier videos for swift engagement on social media.
Sitting down with the company's Managing Director, we embarked on an in-depth discussion about the approach they envisioned for showcasing their dress products visually. They provided a selection of visual references, which served as a guiding compass for shaping the visual narrative of the project. We reached a consensus on the style and location for the video shoot to ensure a seamless synergy with their brand and product identity. Opting for an exceptionally captivating location, we aimed to mirror the opulent luxury synonymous with the company's offerings, thereby captivating the viewer's attention and effectively communicating the high-end essence of the dress products. Additionally, the client arranged for models from across the UK, including a Love Island alum, to grace the shoot. In this scenic location, we captured a series of dynamic shots, employing practical effects and innovative lighting techniques to deliver a unique perspective on the dresses, enabling customers to fully appreciate these new high-end luxury products.
With all visuals meticulously captured, we embarked on the editing process, crafting the main promotional video to exude the luxury and style of the products. The video showcased a diverse range of products, models, and settings to ensure a captivating and upbeat narrative. Furthermore, we meticulously broke down the video into several individual segments and videos, each tailored for specific use across various social media platforms to drive quicker engagement and sharing. The company was delighted to possess these versatile assets, which they swiftly integrated across their website channels. Additionally, they deployed these assets at high-end trade shows throughout the UK, allowing customers not only to view the products but also to witness them in action on screens around their booth. The impact was undeniably felt, bolstering the brand's presence and the allure of their products.
Versatile assets for use on all web channels
Drive quicker social media engagement
Bolstering brand presence
Increasing the allure of their products
If you’re ready to take your brand to the next level, with exceptional video content, then reach out to us today!
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