We worked closely with their marketing team and managing directors from both the UK and North America. Together, we crafted scripts and honed the final message for the video. We presented a preliminary structure, facilitating a shared understanding of the narrative before proceeding to production. Filming took place at the client's site in Birmingham, where we conducted interviews with current staff members. These interviews delved into their experiences with the company and what they would convey to new recruits. This approach aimed to provide insights to both customers and prospective recruits about the company's high standards and expectations.